12/20/2023 0 Comments AnchorAnalyze your site's anchor text, backlinks, and more with a free 30-day trial of Moz Pro: With over 40 trillion links in our database, we've got SEO data on lock. Whenever an image is linked, Google will use the text contained in the image's alt attribute as the anchor text. For example: ' is a naked link anchor.Ī generic word or phrase that is used as the anchor. For example: 'Moz' linking to an article on the Moz Blog.Ī URL that is used as an anchor. For example: 'link building strategies' linking to a page about link building.Ī brand name used as anchor text. For example: 'link building' linking to a page about link building.Īnchor text that includes a variation of the keyword on the linked-to page. Types of anchor textĪnchor text is "exact match" if it includes a keyword that mirrors the page that is being linked to. If many sites think that a particular page is relevant for a given set of terms, that page can manage to rank well even if the terms don't appear in the text itself. While website owners typically can't control how other sites link to theirs, “you can make sure that anchor text you use within your own site is useful, descriptive, and relevant.” ( Source: Google ) Search engines use external anchor text (text other pages use to link to your site) as a reflection of how other people view your page - and by extension, what your pages may be about. In the above example of the link code, ‘Tiny dancing horse’ is the anchor text for the link. It usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.Īnchor text can provide both search engines and users relevant contextual information about the content of the link's destination. Anchor text definedĪnchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. SEO-friendly anchor text is succinct and relevant to the target page (i.e., the page it's linking to). Code sample Example Anchor Text Optimal format In modern browsers, it's often blue and underlined, such as this link to the Moz homepage. Anchor text is the visible, clickable text in a hyperlink.
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